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Hassani Design BV
Hassani Design is a multidisciplinary private limited liability company. Our research and development lab seeks to blend creative and engineered ideas to provide ground-breaking solutions to global issues, delivering them directly to our clients.
In the past years, Hassani Design have earned the reputation of being one of the most successful pioneers in the merging of concepts of culture and modern design trends. Based in Eindhoven, The Netherlands, Hassani Design’s design philosophy is based on three vital blocks: Culture, Nature and Science.
Aiming to contribute to the fulfillment of the basic needs of society, Hassani Design create innovative solutions by utilising disruptive approaches.

“limitless imagination, without borders, is the land we are living in”

Massoud and Mahmud Hassani were born and raised in Afghanistan, Kabul. Since 1978, endless, raging wars have torn Afganistan apart, having a devastating impact on the countries economy and the lives of innocent civilians like the Hassani family, who suffered the death of their father during a battle in Kabul in the early nineties. Following the tragic loss of her husband, the Hassani brother’s mother, Parwin, began a harrowing journey to seek a better life for her four children. After leaving Afghanistan, the Hassani family headed for Europe, changing ‘homes’ more than 40 times after settling briefly in Uzbekistan, Pakistan and Russia, before finally gaining refuge the Netherlands.

In 2011, taking inspiration from his childhood with the aim to help Afghanistan’s struggling communities, Massoud graduated from the Design Academy Eindhoven, with the Mine Kafon and Silk Cooking projects. The Mine Kafon project, a wind powered land mine detonation device, has since won numerous international awards. In 2013, the two brothers, formed Hassani Design BV.


massoud hassani
Massoud Hassani?

Born in Afghanistan, Massoud Hassani moved to The Netherlands in 1998 in search of a new life. As a child growing up in Kabul, Massoud developed an interest in technology and the Arts. This interest lead Massoud to study Industrial Design at Design Academy Eindhoven, focusing his work upon the relationships between his Dutch and Afghan cultures. Massoud graduated in 2011 and in 2013 created his own company with help of his brother, Mahmud, to develop and build upon his graduation project.

Since his graduation, Massoud has won several international Prizes, notably being listed by complex.com as one of the top 25 designers shaping the future of design and named by AutoDesk as being in the top 100 designers of Global Public Interest who would re-imagine and shape our World.

Mahmud Hassani
Mahmud Hassani?

Mahmud Hassani was born Afghanistan. Due to Afghanistan’s dangerous and unpredicatable situation,  the Hassani family moved to Pakistan, then Uzbekistan, finally settling in The Netherlands. This international and multicultural experience, encouraged Mahmud’s development of a unique perspective and innate ability to communicate speaking five languages.

Mahmud’s degree in business and marketing allowed him to build the foundations of Hassani Design B.V as a business. Mahmud utilises his wide skill set as Director of Hassani Design B.V in supporting and promoting the development of the company’s revolutionary products.

Jevgenij Lavrentjev?

Jevgenij was born in Latvia, Riga and completed his bachelors degree in International Business Administration at Tilburg University with a minor in Information Management. During his studies, Jevgenij became fascinated by the power of innovation and the way in which it is able to shape society. In 2014 Jevgenij organised the Conference on Innovation, where he met  Massoud Hassani. Jevgenij joined the team to help bring the idea to the market.

Gideon Duschek?

Gideon Duschek is a visionary and a design strategist. He graduated from the Design Academy Eindhoven.

razma black

Designer of Razma leather bags and student at the Design Academy Eindhoven

“Because of my study at the Design Academy Eindhoven I’m constantly working on form and material. Besides my studies I love to work on my own projects. I design these products myself, which I often use recycles materials, such as the leather bags. The ceramic avocado cups are also craft made, whereby the products are unique.”

    ernst jan louwers
    IP Lawyer
    Ernst-Jan Louwers?

    Ernst-Jan Louwers operates at the intersection of technology, innovation, intellectual property and intellectual asset management. He sees the lawyer primarily as a risk manager who should enable conducting business, choose a strategy or formulate a policy with calculated risks. In 1986, he started as a lawyer at the Van Wijmen Nouwen law firm, now called AKD. Later he worked for the American law firm Cleary Gottlieb Steen & Hamilton, becoming a partner of the firm in 1993. Since 2001, he has been working from his Eindhoven-based office. From 1 January 2003 to 1 December 2006, he was chairman of the IP/IT department at AKD. In 2006 he and Marianne Korpershoek founded Louwers IP|Technology Advocaten. He was nominated for the election of Best Lawyer of 2008 in the category of IP/IT, and for the Golden Peer Election for ICT law.

    Advisor University of Tilburg
    Dr. J.S. Small?

    Supporter of Hassani Design, he is an expert in the fields of Entrepreneurship (both from the corporate and small business point of view), the theory and practices related to Innovation Strategy and Management, and developments in the fields of Operations  and Supply Chain Management. Tilburg University

    Advisor Brain Port
    Pieter van der Wielen?

    Brainport Eindhoven Region is a top technology breeding ground for innovation and home to world-class businesses, knowledge institutes and research institutions. Together they design and manufacture the technology of the future, helping to ensure a safe, green and caring society and sustainable economic development of The Netherlands. The five focal sectors of the company are High Tech Systems & Materials, Food, Automotive, Lifetec and Design. The economic success is the result of unique cooperation among industry, research and government. This generates a very conducive climate for business, for both internationally renowned companies and innovative small and medium-sized enterprises in the region.